StartupGarden: October 2002 Archives

Business the Ultimate Resource

Thumbs up to Business: The Ultimate Resource, an eight-pound 2200-page behemoth from Perseus Publishing. Henceforth to be known as BUSINESSTHEULTIMATERESOURCE (or BTUR for short,) and spoken of in a James Earl Jones baritone, this massive tome is certainly to be admired. It sets its sights quite high, and delivers a truckload of useful material on practical business matters. It strives to teach what Daniel Goleman calls "business intelligence," a form of innate business savvy. The book presents a staggering amount of essays and information on arguably everything that an informed businessperson needs to know. The publishers also maintain a website that complements the big book with periodic updates.

Here’s the rub: in order to review such a book, one needs to read the book, and such a task is a vast chore that would take months. And so I am going to make a few comments based on my reading of selected portions. The pluses are many. The essays by leading experts are quite smart. The list of best business books is thought-provoking if quirky—it leans heavily towards obscure and academic as opposed to popular or narrative titles. (But hey, everyone’s got best of business book lists these days: there’s a pithier one in a recent Forbes.com article.) Minor quibbles: the book spends 500 pages on a World Business Almanac, data which is inert compared to the other material in BTUR. And many of the resources cited skew towards BTUR’s UK roots.

Above all, the resource begs the question of whether one can produce a comprehensive encyclopedia for business, which is, at the heart, a dynamic and integrative process that requires more than mere knowledge for success, but wisdom. I have a personal bias, which is that all business models must be read on the meta level: with a cynical eye towards the profit motive (i.e. business model) of the person proposing the model. While I suspect noble publishing goals behind BTUR, the book’s earnest mission often holds it back from examining such a bias. In that light I suggest the following books on the business of business thinking: Beyond the Hype: Rediscovering the Essence of Management by Robert Eccles and Nitin Nohria, Fad Surfing in the Boardroom: Managing in the Age of Instant Answers by Eileen Shapiro, and The Witch Doctors: Making Sense of the Management Gurus by John Micklethwait and Adrian Woolridge.

Posted by tom at 09:49 PM | Comments (0)

Not Just A Living

"Being a lifestyle entrepreneur is not so much about being in business as it is being you," writes journalist Mark Henricks in his lovely new book, Not Just A Living: The Complete Guide to Creating A Business That Gives You A Life, from Perseus Books. This guide for budding entrepreneurs straddles a fundamental challenge for books for this audience. How do you address both the dynamic personal element of this process while answering the myriad and often generic questions that face all entrepreneurs? Henricks recognizes that starting a business engenders two simultaneous learning processes. Individuals must develop literacy with the business process itself, while developing a personal understanding of what you care about, what you’re good at, and so forth. And success stems from mastery in both areas.

Henricks, a veteran journalist in this field, addresses this dual learning curve by grounding much of Not Just A Living in his own experience. He writes about the choices he has faced in going solo, becoming a successful owner of his writing in the market. His book does an excellent job of sharing a wealth of instructive information for budding lifestyle entrepreneurs. He tells great stories. He provides spot-on information on everything from using technology to mastering your balance sheet. For folks early in the process of starting up a biz, I recommend it highly.

Posted by tom at 03:19 PM | Comments (1)