“What really knocks me out is a book that, when you're all done reading it, you wish the author that wrote it was a terrific friend of yours and you could call him up on the phone whenever you felt like it."”

– Holden Caulfield, The Catcher in the Rye, p. 18.

I'm a business journalist with more than a dozen years of experience in print and in radio. A former writer and editor at Harvard Business Review and Inc. Magazine, my work has appeared in publications ranging from Newsweek to the New York Times to Boston Magazine to Parenting Magazine. I am a frequent speaker and writer on small business topics. I have a wife and two daughters, and live in Cambridge, MA.

Tom Ehrenfeld
7 Howland St.
Cambridge, MA 02138
(617) 354-6013

Book cover



Read or print the Intro and Chapter 1.

Read the book reviews at Inc and 1-800-CEO-READ.

Read the publisher's press release.

Buy this book from

Visit the companies that Tom discusses in the book

Hear a recent lecture by Tom on the Startup Garden


Buy my book and I will send you a worksheet and list of local and industry resources for your startup. Simply send me an email with your zip code and type of company and I will email you the free kit. Thanks!


Just Managing – articles that Tom wrote for The Industry Standard and some Business Articles written for Inc., Fortune Small Business, Harvard Management Update, and other places.


Read about other books and web sites about starting your own business.


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