From February 2000 to April 2001 I wrote an online column about
entrepreneurship for the late great Industry Standard.
Here are the columns. I've also posted some business
articles that I wrote for other publications.
Managing: Building Evidence
Digital Paper CEO John Cronin shares his philosophy on how to build
a successful company.
Managing: Not So Fast
Aesop's fable about the tortoise and the hare applies to the dot-com
age. Finding the right niche and business plan take time - and patience.
Hasn't Been Kicked Off the Island Yet
Through all the carnage, the online medical site continues to survive
despite cash troubles and stories of its impending doom.
Managing: The Naked Truth About Danni's Hard Drive
As other dot-coms crumble, former stripper Danni Ashe's adult Web
site is going great guns. But not for the reason you might think.
Managing: Choose Wisely
Once upon a time, I said there were no new rules for the new economy.
Guess what: I was wrong. But one must know when to use them.
Managing: Weathering the Storm
How has WebMethods managed to survive the turbulent market? It simply
followed the Golden Rule.
Managing: The Ironic Economy
Many ideas that once were thought to be flash-in-the-pan are now
the very same philosophies that power the Internet world.
Just Managing: Big Business
in Small Businesses
Sure, the stuff of dreamers is great - but more online companies
are realizing that meeting the needs of existing companies is a
Managing: The Need-Driven Startup
The surest path to profitability is to meet your customers' needs.
How? Start with a business you know.
Managing: Are Today's Firms Built to Last?
A popular book says that for Internet Economy companies to survive,
they must look past the next big thing.
Managing: The Poetry of Business
Entrepreneurs, like poets, invent new ways to connect people, ideas
Managing: Focus! Focus! Focus!
When starting a business, don't try to take over the world. Just
keep your goals clear, distinct and achievable, and you'll be successful.
Managing: The Benefits of Stubbornness
Despite the Net Economy's ups and downs, Fashionmall.com CEO Ben
Narasin has refused to alter his business model.
Managing: The Four-Year Overnight Success
Dennis Deandre used the art of bootstrapping to turn his realty
site into a hot Internet marketplace.
Managing: Second Chances
Steve Giordano learned through trial and error that it's important
to maintain financial control of your company.
Managing: Give Me an 'A'
Entrepreneur James Marcus says always go with your 'A' ideas - the
ones that practically guarantee success.
Managing: Swell.com CEO Escapes Founder's Trap
The founder of the surfing and action-sport site knew when to hand
the reins to a business expert.
Managing: Napster Is a One-Hit Wonder
Despite the hype, the file-swapping service won't change the fundamentals
of the music business.
Managing: The Myth of the Turnkey Company
Crucial elements of building a business can't be done at Internet
speed - such as learning.
Managing: The Monty Python Syndrome
E-retailers never really seem to die, they just linger on and on
Managing: ClickZ Kicks Out the Jams
At a time when venture capital appears to be the new Holy Grail,
one firm is actually funding its own growth.
Managing: Sign Nondisclosure Agreement Before Reading
NDAs can put a padlock on your ideas, but good old-fashioned trust
might be a better business bet.
Managing: The Old Rules That Rule the New Economy.
Editor's Note: This article is the first in a series of columns
about growing your Web company.
(back to top)
Growing the Manager
Booksellers illustrate the five habits of successful bookselling
A Ghost Speaks
What ghostwriting can teach any businessperson about writing
How managers and others can talk through their differences
How to have a productive, difficult conversation
Small is Beautiful
The coming of personalized, profitable, bootstrapping, aligned,
on the Big Screen
A dozen good films about business
(back to top)
Read or print the Intro
and Chapter 1.
Read the book reviews at Inc
Read the publisher's press
this book from Amazon.com.
the companies that Tom discusses in the book
Hear a recent lecture by Tom on the Startup Garden
Buy my book and I will send you a worksheet and list of local
and industry resources for your startup. Simply send me an email
with your zip code and type of company and I will email you the free kit. Thanks!
Managing – articles that Tom wrote for The Industry Standard and some
written for Inc., Fortune Small Business, Harvard Management Update, and other
Read about other
books and web sites about starting your own business.