What is The Startup Garden?

The title of this blog mirrors the title of my book, The Startup Garden, which seeks to help any entrepreneur take the next step forward when launching a venture. (P.S. Please buy this book from meóI have directions on this page how to do so, and hope to have an easier one-click button in place in the next day or two.) My book identifies the key skills (such as financial literacy and the ability to manage by setting boundaries) that entrepreneurs must develop to gain control, and mastery, over their nascent venture. And my key argument is that virtually all successful entrepreneurs Iíve met or reported on as a journalist for publications like Inc. Magazine has necessary developed these skills as a result of growing a business. Therefore you need to master these skills as well. (As should yours truly!)

Iím taking this step backward today in order to move forward for the next stretch of time. Iíve got a bunch of posts backed up, and they make much more sense when the context is clearer. For today, Iíd like to call attention to an article I wrote for the magazine The Industry Standard three or four years ago. When I read articles about Web 2.0 and the starkly lower requirements for successful startups, I often think of my article, Small is Beautiful.

Posted by tom at September 12, 2006 03:26 PM
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Book cover



Read or print the Intro and Chapter 1 .

Read some book reviews at Inc, 1-800-CEO-READ, and the Miami Herald.

Read the publisher's press release.

Visit the companies that Tom discusses in the book

Hear a recent lecture by Tom on the Startup Garden


Read about other books and web sites about starting your own business.


Just Managing – articles that Tom wrote for The Industry Standard and some Business Articles written for Inc., Fortune Small Business, Harvard Management Update, and other places.



To buy directly from me, simply go to Paypal and send 15 bucks to Tom@startupgarden.com. I'll take care of the rest. If you have any questions, email me at that address.

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